If a studio in the US knows it''s got a stinker on its hands, it simply won''t show it to critics before dumping it in theaters on a Friday evening. That used to be a rare, desperate measure, but as studios realize that audiences are now swayed more by marketing than reviews, it''s become an increasingly common practice. But it only works for a certain kind of film, a non-event movie like a B-level horror flick or a romantic comedy with a poster showing Matthew McConaughey about to take his shirt off. If a cone of silence were to descend on a film as big as, say, Der Baader Meinhof Komplex hopes to be in Gera number of - produced by Bernd Eichinger (Downfall, Perfume) and starring the country''s top of the line: Martina Gedeck, Moritz Bleibtreu, Bruno Ganz, Nadja Uhl, Johanna Wokalek, Hannah Herzsprung and on and on - audiences would smell a rat.

So Constantin Film and their PR agency, Just Publicity, are trying out a new tactic - and it''s blown up in their faces. Posted by: dwhudson    Source

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