http://www.what-is-this.com/ New Article Alert From From What is this Mon, 18 May 2009 11:37:03 GMT en-us http://www.what-is-this.com/images/blogs/what-new-article-alert-5883.jpg http://www.what-is-this.com/ 99 74 http://www.what-is-this.com/blogs/permalinks/5-2009/high-altitude-ice-clouds.html http://www.what-is-this.com/blogs/permalinks/5-2009/high-altitude-ice-clouds.html Mon, 18 May 2009 11:37:03 GMT A team of UC San Diego-led atmospheric chemistry scientists moved closer to what is considered the "holy grail" of climate change science when it made the first-ever direct detection of biological particles within ice clouds. The team, led by Kerri Pratt, a Ph.D. student of atmospheric chemistry Professor Kim Prather, who also holds appointments at Scripps Institution of Oceanography as well as the Department of Chemistry and Biochemistry at UCSD, sampled water droplet and ice crystal residues at high speeds from an aircraft flying through clouds in the skies over Wyoming in fall 2007. Analysis of the ice crystals revealed that they were made up almost entirely of either dust or biological particles such as bacteria, fungal spores and plant material. While it has long been known that microorganisms or parts of them get airborne and travel great distances, this study is the first to yield in-situ data on their participation in cloud ice processes........ ]]> http://www.what-is-this.com/blogs/permalinks/5-2009/business-email-list.html http://www.what-is-this.com/blogs/permalinks/5-2009/business-email-list.html Mon, 18 May 2009 11:37:03 GMT Our collection of business email lists offers accuracy and reliability. To keep your company’s competitive edge intact in a fluctuating market, Data Depot knows the importance of connecting directly with customers. This familiarity with the industry’s challenges has led us to offer superior business email list services that arrive with volumes of information and will deliver scores of successful leads. Communicating with B2B consumers has never been more important. Thankfully, Data Depot now makes it easier than ever to stay on top of the market with our business email lists. ....... ]]> http://www.what-is-this.com/blogs/permalinks/5-2009/opportunity-costs.html http://www.what-is-this.com/blogs/permalinks/5-2009/opportunity-costs.html Mon, 18 May 2009 11:37:03 GMT When we choose to spend $10 more than usual for a bottle of wine, we'll have $10 less to spend on an appetizer, a dessert, or ten songs on iTunes. That's known as the "opportunity cost" of that choice. A newly released study in the Journal of Consumer Research looks at the benefit of drawing consumers' attention to opportunity costs........ ]]> http://www.what-is-this.com/blogs/permalinks/5-2009/too-much-information.html http://www.what-is-this.com/blogs/permalinks/5-2009/too-much-information.html Mon, 18 May 2009 11:37:03 GMT Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase, as per a newly released study in the Journal of Consumer Research "Marketers often try to tempt consumers to buy their products by encouraging them to imagine themselves using the product," write authors Debora Viana Thompson (Georgetown University), Rebecca W. Hamilton (University of Maryland, College Park), and Petia K. Petrova (Dartmouth College). But this "process-oriented" thinking can lead to confusion........ ]]> http://www.what-is-this.com/blogs/permalinks/4-2009/search-engine-optimization-services.html http://www.what-is-this.com/blogs/permalinks/4-2009/search-engine-optimization-services.html Mon, 18 May 2009 11:37:03 GMT Lately I have come across this expression called 'Search engine optimization services'. Truly speaking I did not have much of an idea about it when I first heard it. However, my association with NuReach Global Internet Marketing Services has not only given a crystal clear idea of this term but also introduced me to its utility and effectiveness. Before sharing my experience with NuReach Global Internet Marketing Services, let me give you an idea about search engine optimization services. These services include internet marketing and web-site designing. Also it focuses on the optimization services of the search engines accurately. A firm that aims at providing perfect internet marketing services to increase the internet traffic and positions should help the site get better traffic result. This can be done by the use of cutting edge site marketing strategies........ ]]> http://www.what-is-this.com/blogs/permalinks/4-2009/sustainable-education-reform.html http://www.what-is-this.com/blogs/permalinks/4-2009/sustainable-education-reform.html Mon, 18 May 2009 11:37:03 GMT Any educational reform, no matter how effective it may seem today, will have to change in order to last, as per University of Chicago education researcher Jeanne Century. The oxymoron stems from the reality of complex social processes. But this complexity is paralyzing educational reform efforts, said Century, director of science education at the University of Chicago's Center for Elementary Mathematics and Science Education........ ]]> http://www.what-is-this.com/blogs/permalinks/4-2009/how-do-chinese-consumers.html http://www.what-is-this.com/blogs/permalinks/4-2009/how-do-chinese-consumers.html Mon, 18 May 2009 11:37:03 GMT How do Chinese consumers really feel about Western brands? We often hear that magazines and billboards influence Chinese consumers to imitate Western lifestyles. Meanwhile, Chinese "patriots" are thought to reject Western brands as a symbolic gesture of loyalty to their country. A newly released study in the Journal of Consumer Research paints a more complex picture........ ]]> http://www.what-is-this.com/blogs/permalinks/4-2009/decline-in-greenhouse-gas-emissions.html http://www.what-is-this.com/blogs/permalinks/4-2009/decline-in-greenhouse-gas-emissions.html Mon, 18 May 2009 11:37:03 GMT The threat of global warming can still be greatly diminished if nations cut emissions of heat-trapping greenhouse gases by 70 percent this century, as per a new analysis. While global temperatures would rise, the most dangerous potential aspects of climate change, including massive losses of Arctic sea ice and permafrost and significant sea-level rise, could be partially avoided........ ]]> http://www.what-is-this.com/blogs/permalinks/4-2009/isolating-harmful-forms-of-chemicals.html http://www.what-is-this.com/blogs/permalinks/4-2009/isolating-harmful-forms-of-chemicals.html Mon, 18 May 2009 11:37:03 GMT Researchers studying how marine bacteria move have discovered that a sharp variation in water current segregates right-handed bacteria from their left-handed brethren, impelling the microbes in opposite directions. This finding and the possibility of quickly and cheaply implementing the segregation of two-handed objects in the laboratory could have a big impact on industries like the pharmaceutical industry, for which the separation of right-handed from left-handed molecules can be crucial to drug safety........ ]]> http://www.what-is-this.com/blogs/permalinks/4-2009/novel-technique-to-sequence-human-genome.html http://www.what-is-this.com/blogs/permalinks/4-2009/novel-technique-to-sequence-human-genome.html Mon, 18 May 2009 11:37:03 GMT Since the human genome was sequenced six years ago, the cost of producing a high-quality genome sequence has dropped precipitously. More recently, the National Institutes of Health called for cutting the cost to $1,000 or less, which may enable sequencing as part of routine medical care. The obstacles to reaching that goal have been primarily technological: Researchers have struggled to figure out how to accurately read the 3 billion base pairs - the amount of DNA found in humans and other mammals - without time-consuming, inefficient methods........ ]]> http://www.what-is-this.com/blogs/permalinks/4-2009/complex-nucleation-processes.html http://www.what-is-this.com/blogs/permalinks/4-2009/complex-nucleation-processes.html Mon, 18 May 2009 11:37:03 GMT The construction of complex man-made objects--a car, for example, or even a pizza--almost invariably entails what are known as "top-down" processes, in which the structure and order of the thing being built is imposed from the outside (say, by an automobile assembly line, or the hands of the pizza maker)........ ]]> http://www.what-is-this.com/blogs/permalinks/4-2009/significant-portion-of-arctic-warming.html http://www.what-is-this.com/blogs/permalinks/4-2009/significant-portion-of-arctic-warming.html Mon, 18 May 2009 11:37:03 GMT Though greenhouse gases are invariably at the center of discussions about global climate change, new NASA research suggests that much of the atmospheric warming observed in the Arctic since 1976 appears to be due to changes in tiny airborne particles called aerosols. Emitted by natural and human sources, aerosols can directly influence climate by reflecting or absorbing the sun's radiation. The small particles also affect climate indirectly by seeding clouds and changing cloud properties, such as reflectivity........ ]]> http://www.what-is-this.com/blogs/permalinks/3-2009/keep-your-hands-off-the-goods.html http://www.what-is-this.com/blogs/permalinks/3-2009/keep-your-hands-off-the-goods.html Mon, 18 May 2009 11:37:03 GMT To avoid unwanted or unnecessary purchases, keep your hands off the goods. That's the conclusion of a newly released study in the Journal of Consumer Research Authors Joann Peck (University of Wisconsin-Madison) and Suzanne B. Shu (UCLA) cite a 2003 warning from the Illinois state attorney general's office that warned holiday shoppers to be cautious of retailers who encourage them to hold objects and imagine the objects as their own when shopping. The authors wondered whether the warning was valid and, more generally, if touch influences the feeling of ownership and valuation of an object........ ]]> http://www.what-is-this.com/blogs/permalinks/3-2009/movie-of-individual-carbon-atoms-in-action.html http://www.what-is-this.com/blogs/permalinks/3-2009/movie-of-individual-carbon-atoms-in-action.html Mon, 18 May 2009 11:37:03 GMT Science fiction fans still have another two months of waiting for the new Star Trek movie, but fans of actual science can feast their eyes now on the first movie ever of carbon atoms moving along the edge of a graphene crystal. Given that graphene - single-layered sheets of carbon atoms arranged like chicken wire - may hold the key to the future of the electronics industry, the audience for this new science movie might also reach blockbuster proportions........ ]]> http://www.what-is-this.com/blogs/permalinks/2-2009/graphenes-edge-structure-affects.html http://www.what-is-this.com/blogs/permalinks/2-2009/graphenes-edge-structure-affects.html Mon, 18 May 2009 11:37:03 GMT Graphene, a single-atom-thick sheet of carbon, holds remarkable promise for future nanoelectronics applications. Whether graphene actually cuts it in industry, however, depends upon how graphene is cut, say scientists at the University of Illinois. Graphene consists of a hexagonal lattice of carbon atoms. While researchers have predicted that the orientation of atoms along the edges of the lattice would affect the material's electronic properties, the prediction had not been proven experimentally........ ]]>